This Nexon Rival Becomes The Highest Selling EV of 2025: The Rise of the MG Windsor EV
For years, when Indian buyers thought of an electric SUV, only one name came to mind: the Tata Nexon EV. It was the pioneer, the benchmark, and the undisputed king of the segment. However, 2025 has rewritten the history books. In a shocking turn of events, a new contender has not just entered the ring but has knocked out the champion. Top 10 Best Selling Cars in India December 2025
According to the latest annual sales data, the MG Windsor EV has emerged as the Highest Selling Electric Car of 2025, dethroning the Tata Nexon EV and Punch EV. With a staggering 46,735 units sold in the calendar year, MG Motor India has cracked the code to mass EV adoption. Top 10 Best Mileage Cars Under ₹5-6 Lakhs in India
But how did a crossover that looks like a large hatchback beat India’s favourite SUV? Was it the price? The space? Or the controversial “Battery-as-a-Service” model? At MotorCarVerse, we decode the success of the MG Windsor EV. Top 10 Cars & SUVs Sold in December 2025: Baleno, Fronx, and Nexon Lead the Charts
The Sales Phenomenon: Toppling the Giants
The year 2025 was supposed to be the year of the Tata Curvv EV and the Hyundai Creta EV. Yet, the MG Windsor EV stole the spotlight. Averaging 3,000 to 4,000 units per month, it consistently outsold the Nexon EV in the second half of the year. Top 5 Safest Cars in India Under 7 Lakhs
Why is this significant?
The Tata Nexon EV had an ecosystem advantage—brand trust, charging network, and a legacy. The Windsor EV, being a completely new nameplate with a unique “CUV” (Crossover Utility Vehicle) body style, managed to win over families who prioritized comfort over SUV styling.
The Game Changer: Battery-as-a-Service (BaaS)
The primary reason for the Windsor’s explosive success is its revolutionary pricing strategy. MG introduced the Battery-as-a-Service (BaaS) program, which separated the cost of the battery from the car.
- Upfront Cost: By removing the battery cost, the Windsor EV was launched at a starting price of ₹ 9.99 Lakh (Ex-Showroom)—a price point previously occupied by petrol hatchbacks.
- Running Cost: Owners pay a rental fee for the battery (approx. ₹ 3.5 per km), making the initial purchase incredibly accessible.
- The Psychological Win: Customers could now buy a premium, spacious EV for the price of a Tata Punch or Maruti Fronx, destroying the “EVs are expensive” myth.
Design & Comfort: The “Business Class” Experience
While the Nexon EV feels like a compact SUV, the Windsor EV feels like a lounge. MG marketed it as India’s first “Intelligent CUV,” focusing entirely on interior luxury.
1. The Aero-Lounge Cabin:
The Windsor utilizes a dedicated EV platform, allowing for a flat floor and massive wheelbase. The result? Rear legroom that rivals luxury sedans like the E-Class.
2. 135-Degree Reclining Seats:
This is the killer feature. The rear seats can recline up to 135 degrees, allowing passengers to practically sleep during commutes. For Indian families who are often chauffeur-driven or travel with parents, this feature alone closed thousands of deals.
3. Infinity View Glass Roof:
It features a massive fixed glass roof that floods the cabin with light, making it feel airy and premium—something the claustrophobic dark interiors of sporty SUVs can’t match.
Specifications: Power & Range
MG offered the Windsor EV with two battery specifications in 2025 to cater to both city users and highway travelers.
| Feature | 38 kWh Variant | 52.9 kWh Variant |
| Claimed Range | 332 km | 449 km |
| Real World Range | ~250 km | ~350 km |
| Power | 134 bhp | 134 bhp |
| Torque | 200 Nm | 200 Nm |
| 0-100 km/h | ~8.8 seconds | ~8.8 seconds |
Despite being a comfort-oriented car, the Windsor packs a punch (pun intended). Its low center of gravity and instant torque make it a peppy city driver.
Features: Tech Overload
MG is known for loading its cars with tech, and the Windsor EV is no exception. It makes the competition look dated.
- 15.6-inch Grandview Touchscreen: The largest screen in the segment, controlling everything from AC to Navigation. It basically looks like a Tesla screen.
- 8.8-inch Digital Instrument Cluster: A crisp display for the driver.
- Ventilated Front Seats: Essential for Indian summers.
- Level 2 ADAS: Advanced safety features including Adaptive Cruise Control and Lane Keep Assist.
- Ambient Lighting: Multi-color customizable lighting that pulses with music.
Comparison: MG Windsor EV vs. Tata Nexon EV
Why did buyers choose the Windsor over the Nexon in 2025?
| Feature | MG Windsor EV | Tata Nexon EV |
| Body Style | Crossover / MPV | Compact SUV |
| Rear Space | Massive (Reclining Seats) | Decent (Fixed Seats) |
| Touchscreen | 15.6-inch | 12.3-inch |
| Starting Price | ₹ 9.99 Lakh (BaaS) | ₹ 12.49 Lakh (Full) |
| Vibe | Luxury & Comfort | Sporty & Rugged |
The Verdict: The Nexon EV wins on ground clearance and rugged looks, but the Windsor EV wins on value, space, and premium feel. In 2025, Indian families voted for comfort.
Conclusion: A New King is Crowned
The success of the MG Windsor EV proves that the Indian market is maturing. Buyers are looking beyond body shapes; they are looking for genuine utility and value. By offering a “Business Class” experience at an “Economy Class” price (thanks to BaaS), MG has disrupted the market.
As we move into 2026, the Windsor EV has set a high bar. With Tata and Mahindra gearing up their response, the EV wars are just getting started. But for now, the Windsor wears the crown.
Disclaimer: Sales figures are based on calendar year 2025 data sourced from industry reports. Prices and features mentioned are as per the latest available models.
Frequently Asked Questions (FAQs)
1. Which was the highest selling electric car in India in 2025? The MG Windsor EV was the highest-selling electric car in India in 2025, selling 46,735 units.
2. Did MG Windsor EV beat Tata Nexon EV in sales? Yes, in 2025, the MG Windsor EV overtook the Tata Nexon EV in annual sales volumes, thanks to its aggressive pricing and spacious cabin.
3. What is the price of MG Windsor EV with battery rental? The MG Windsor EV was launched with a unique “Battery-as-a-Service” (BaaS) price starting at ₹ 9.99 Lakh (ex-showroom) + a battery rental cost of approx. ₹ 3.5 per km.
4. What is the range of the MG Windsor EV? The Windsor EV offers two range options: 332 km (38 kWh battery) and 449 km (52.9 kWh battery).
5. Does the MG Windsor EV have a sunroof? It features a massive Infinity View Glass Roof, which is a fixed panoramic glass panel (it does not open like a traditional sunroof).
6. What are the reclining seats in Windsor EV? The rear seats of the Windsor EV can recline up to 135 degrees, offering a lounge-like experience for rear passengers, unmatched in this segment.
7. How big is the touchscreen in MG Windsor EV? It comes with a massive 15.6-inch touchscreen infotainment system, currently the largest in the mass-market EV segment.
8. Is the MG Windsor EV an SUV? Technically, it is a CUV (Crossover Utility Vehicle). It blends the space of an MPV with the stance of a crossover, though it lacks the high ground clearance of a traditional SUV.
9. Does the Windsor EV come with ADAS? Yes, the top variants of the MG Windsor EV are equipped with Level 2 ADAS features for enhanced safety.
10. Can I buy the Windsor EV with the battery upfront? Yes, MG offers the option to buy the car with the battery included. The full price (without BaaS) typically starts around ₹ 13.50 Lakh.
11. Who are the main rivals of the MG Windsor EV? Its main rivals are the Tata Nexon EV, Tata Curvv EV, Mahindra XUV400, and the BYD e6 (in terms of comfort).
12. Is the Windsor EV battery rental mandatory? No, it is optional. Customers can choose between the BaaS model (lower upfront cost) or the traditional full-purchase model.
13. What is the ground clearance of MG Windsor EV? The ground clearance is approximately 186 mm (unladen), which is decent for Indian roads but lower than the Nexon EV’s 205 mm.
14. Does it support fast charging? Yes, the Windsor EV supports DC fast charging, capable of charging from 10% to 80% in about 40 minutes depending on the charger capacity.
15. Why is the Windsor EV called a “Nexon Rival”? It is priced in the same bracket (₹ 10-15 Lakh) and targets the same family EV buyer demographic, making it a direct competitor despite the different body shape.
